WordPress invented the printing press for the post-printing age. They called it Gutenberg, thus positively impacting people’s factual knowledge in the post-factual age, while adversely impacting search trends on Google. Every idiot is searching for keyword Gutenberg and the more enlightened ones for phrase whats the difference between gutenberg and hewlett packard. Apart from circa half a millennium, none.
As for me, who was brought up at the height of the trivia age (aka let’s-see-how-much-encyclopaedic-facts-we-can-input-in-a-schoolkid’s-head-before-it-implodes age), I have a more interesting question. What’s the difference between Gutenberg à la WordPress and Shakespeare? Apart from a few random centuries, none. Both are much ado about nothing. Also, I tend to disapprove of both of them, while everyone else seems to be shitting themselves with enthusiasm, and I’m thinking what the heck I’m missing.
What is this thing, then, this Gutenberg by WordPress? Well. Since we’re on the literary note, let me whip up a simile (worry not, that’s the shit that is easier than the metaphor, or even the oxymoron). Just as WordPress allows you to make a website without actually knowing how to code, so Gutenberg allows you to produce content without knowing how to write. Okay. I might be exaggerating, but not much. Gutenberg is a kind of an upgraded visual editor. Like Word is an upgraded Notepad.
I have literally (not to be confused with literary) no idea (I could just as well finish the sentence here, right?)—no idea what my problem with visual editors is. A childhood trauma, perhaps? Hardly, unless my traumatising encounters with MS Dos count. (To my schoolteacher of IT, who never graded me better than a B: Dude, wanna see my latest bit of JavaScript? Or my new CSS tricks? You know, I happen to be a coder now. So fuck you, in yer face. [Not literally, please.])
I love new stuff and shit that makes other shit easier. I’m not the fashionable weirdo who bakes her own bread though she can buy it courtesy of the supermarket. I suspect I’ve had too much experience with visual editors not doing their one job and me ending up just coding the job, which, as it happened, was more efficient on all fronts. Whenever I hear visual builder, I’m getting measles. I’m kidding. I’m not getting measles at any time because my mother wasn’t a militant bio-mother, so I’m fully vaccinated.
I’m not sure whether the vaccine is the reason I’m semi-autistic. Maybe I was born with it. Maybe it’s Maybelline. It could be Rimmel, too. But not Sephora. I’m not a Sephora person. I know a person who is a Sephora person, which is why I researched what the fuck. It appears that Sephora sells overpriced make-up to those dumb enough to buy it. Which didn’t really answer my what the fuck question. I wear make-up once a week at most (not coincidentally, it coincides with the equally rare occasions when I leave the flat), and so I’m still wearing the glossy red lip gloss I bought five years ago.
Glossy lip gloss is no more fashionable, I hear (and deem it irrelevant), but I no more like it. Trouble is, as is the case with all things you don’t like any more, that the product is bottomless. I assume it’s also past its expiry date; fortunately, I don’t believe in expiry dates. Nothing but propaganda. I shall keep on using and/or eating any expired thing until it manifests highly visible signs of mould which I evaluate as severe enough to justify throwing the shit out. Don’t even try to argue with me. See above for post-factual age. You’re welcome.